Testing & Validation
 
Real Stores, Real Results
 

The RI Instore team has over 30 years experience conducting in-store sales tests in all types of retail channels, focussing on grocery and convenience.

All our work is based in store and is facilitated by our retailer relationships. This enables our clients to investigate, interrogate and validate research based solutions in a “live” environment.

Our techniques include regional test markets, panel tests, category management initiatives and retailer focused programmes.

Through this approach the RI Instore team are able to deliver real, replicable and actionable insight based upon sales results of the researched initiatives. These enable our clients to deliver shopper focused solutions and develop competitive advantage with their retail customers.

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