Instore testing provides a platform for manufacturers (and retailers) to evaluate and forecast the impact of strategic changes instore at the point of purchase prior to national roll-out.
Providing results from:
Real shopping occasions for Real people, making Real decisions, spending Real money.

How we do it

Co-ordinate
Project design and specification (Test and Control Panels), specific proposal designed to meet brief, seek retailer agreement.

Distribute product
RMS will brief store management, distribute product direct to store and merchandise and support the product weekly instore.

Obtain fast results
RMS issue weekly sales report. Our retailer relationship allows for category input analysis. RMS report presentation including findings and recommendations.

The Benefits

Proven and accurate results which are actionable
Independance from retailer / manufacturer; implemented and report without compromise
A good track record with all the leading UK retailers, including being an approved supplier of 'test product'
Complete project management, leaving client free of day to day management
Fast to market
Quantifiable results, with the impact to the brand / category, by using real world sales data
Can demonstrate opportunities available and additional 'unexpected' ones

Best Uses

NPD
As part of an NPD programme to demonstrate the full potential of a new brand / product through a regional launch including TV advertising

Brand Properties
To evaluate the impact upon the brand and category created by changes to packaging, price, variety mix, range extension, new sizes etc

POP
To demonstrate the effectiveness of alternative POP items, level of intensity differing messages and the impact upon sales of the brand and category

Category Management
To support a retailer initiative for category management or to partner a manufacturer with a category working alongside a retailer

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RMS Instore
Batchworth House
Batchworth Place
Church Street
Rickmansworth
Hertfordshire
WD3 1JE
01923 699600
info@rms-uk.com