RMS uses questionnaires both as an intercept at fixture, for a short & specific questionnaire, and on exit / after tills, which can be longer to cover more aspects of the preceding shop.

Typical Deliverables:
Levels of awareness of the initiative
How many purchased – planned vs unplanned
Quantification of likes and dislikes
Quantification of new
How this differs by time of day, demographic, mission, weight of purchase in category etc

Shopper questionnaires give purchase levels where no sales test is being used due to lack of controls or base period. They quantify the level of conscious awareness and engagement with an initiative.

RMS Instore
Batchworth House
Batchworth Place
Church Street
Rickmansworth
Hertfordshire
WD3 1JE
01923 699600
info@rms-uk.com