RMS uses a mini camera fixed to a pair of glasses which the shopper wears during their journey. The camera provides the shopper's field of vision as they negotiate the aisles and fixtures throughout the whole store.
The glasses can be used on their own or as part of accompanied shopping trips.

Typical Deliverables:
Journey pattern in store
What comes into vision & for how long
What draws the shopper in
What do shoppers read?
Where do shoppers take their time to browse & where do they grab and go

The field of vision cameras measure the degree to which shoppers have the opportunity to see instore marketing initiatives and indicate areas for increasing engagement.
From this insight RMS can provide evaluation of new layouts and store re-designs.

RMS Instore
Batchworth House
Batchworth Place
Church Street
Rickmansworth
Hertfordshire
WD3 1JE
01923 699600
info@rms-uk.com