RMS uses pre-recruited Focus groups of 8-10 shoppers, who represent the shoppers and target consumers you want, to get real qualitative insight.

Typical Deliverables:
Qualitative assessment of what catches shopper attention & why
Qualitative assessment of what target shoppers would respond to & why
Input & potential new ideas for Shopper Marketing initiatives

Focus groups allow the testing of new concepts & ideas within a target group and the further refinement & verification of hypotheses or shopper marketing initiatives.

 

RMS Instore
Batchworth
House
Batchworth Place
Church Street
Rickmansworth
Hertfordshire
WD3 1JE
01923 699600
info@rms-uk.com

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RMS Instore Ltd is a company registered in England and Wales with company number: 04080263. Registered address 27 Farm Street W1J 5RJ. VAT no. 873480403