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Using fixed cameras at store entrances, in aisles and / or at tills for 4-7 days minimum, RMS can record shopper actions and path taken around store during a real shopping trip. The tracking of individual shoppers can be matched with shoppers interviewed to integrate instore behaviour with attitudes / claimed behaviour. Typical Deliverables: Instore filming will measure the difference in unconscious behaviours, engagement and purchase levels when new initiatives are introduced and establishes category benchmarks and targets for category growth. |
RMS Instore
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Legal RMS Instore Ltd is a company registered in England and Wales with company number: 04080263. Registered address 27 Farm Street W1J 5RJ. VAT no. 873480403 |
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