RMS can provide accompanied shopping trips or in depth interviews with target shoppers recruited instore. These shopping trips can be done with or without field of vision filming.

Typical Deliverables:
How do shoppers shop the category
In depth likes, dislikes & preferences
Why they purchased, why they didn’t purchase
Levels of engagement with instore marketing initiatives
How does in home use drive shopping behaviour

The accompanied shopping trips inform on category layout, signage location, promotion offer and communication.

RMS Instore
Batchworth House
Batchworth Place
Church Street
Rickmansworth
Hertfordshire
WD3 1JE
01923 699600
info@rms-uk.com