Decision Corridor

Carlsberg completed a study with RMS Instore to gain a better understanding of consumer behaviour in bars in a European market.

Using a variety of techniques research took place in 3 different outlet types to reflect the various trading styles. Click for more

Space & Beauty

In 2005 Superdrug completed a major piece of research to gain a better understanding of their shopper with RMS Instore.

Learnings from this research were used in the design of a new concept store in 2006. The focus of this study is the evaluation of the new store versus the old look Superdrug. Click for more