MD Editorial

Welcome to the new RMS Instore website – for those of you who have visited us before or know us, I hope you find it refreshing. We aim to keep it fresh by using this editorial to comment on the issues of the day, post videos and get your comments about the state of retail, as well as continually adding to our content on the rest of the site.

• What impact is putting mezzanines in supermarkets having on shopper behaviour? Are shoppers spending longer or are they now visiting less of the store?
  
  
• What is the proliferation of instore TV screens really doing to engage shoppers?
  
  
• Which types of point of sale material really catch the shoppers’ eye and where are they best located?
  
  
• Are categories which can be browsed online, such as electricals, leading to very different instore behaviour?

These are some of the debates I’ll be exploring over the next few months. Please email me at mike.skypala@rms-uk.com to suggest other topics.

I look forward to hearing from you and to receiving comments from our clients and prospective clients

Mike Skypala
MD

RMS Instore
Batchworth House
Batchworth Place
Church Street
Rickmansworth
Hertfordshire
WD3 1JE
01923 699600
info@rms-uk.com