As part of the Activation Stage of the overall RI shopper journey, Creative Applications applys creativity to progress the findings from the research into generating innovative concepts, based on insight. Mixing a wealth of in store and shopper knowledge and creative talent the RI Instore team can produce a collection of ideas for new packaging, promotions, POP, merchandising and retail design.

Bridging the gap between research and design agency, RI Instore provides the client with a starting point for possible future development and helps inspire the next steps from research to solutions.

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